Get the framing right and you can make a HUGE impact
One of Blue Leopard’s core services is to provide well chosen and beautifully framed art for offices and commercial spaces in London and the south east, and also further afield too throughout the UK. Interior design and decor are crucial elements of a successful commercial space, be it a restaurant, hotel, office, or bar. We would argue that the difference between a good interior scheme and a seriously cool one is often the choice of commercial artwork and how it’s framed. The example above demonstrates this point perfectly. The eclectic choice of framing styles really complements the bright, contemporary furniture. For a period space like this with classic artwork, more uniform, simpler framing would have had the effect of blending the artwork into the surrounds and completely undermining its impact. The overall effect of these framing choices creates a really vibrant look that is fresh but respects the period of the space too. Absolutely superb.
Thinking about your audience is just as important for framing in commercial spaces as it is for a piece that is put together for the tastes of an individual. Let’s think about the sort of people that are going to be using the space and the style and tone of artwork they are most likely to respond well to. To put this into context, imagine we are working with you on an office space in a cool part of town like Rivington Steet in east London. A young, hip marketing company based in an area like this is probably not going to appreciate - or even notice - traditional oil or watercolour landscapes. Why not think more about the context of the local area instead and go for some impactful street art? Forgive the plug for our fantastic Journal but you can read our street art blog piece here which highlights some of the best talent currently out there. Some of these artists are available for commissioned work. Get in touch with us to find out more.